Happy Lady Books

Building Legends & Memories with Passion, one storybook at a time.


‘Stars of the industry’ Award for Ongoing Special Events


Why Storybooks?

Legends. Stories create legends and traditions. Remember Eloise (at the Plaza Hotel); the book has sold over 2 million copies since 1955 and is still in print, today. Recall The Peabody Ducks from the famous Peabody Memphis.  Think Introducing Henry’s Unsuitable Adventure, a new book created by Brooks Brothers.

Memories. Children remember the wonderful adventures and places they’ve read about or experienced. This often leads them to revisit these locations, and as adults, share them with their children and grandchildren.

Passion. Stories evoke strong emotions, and as such, are reiterated to friends and acquaintances.

Our Latest Books

Fun at The Phoenician_Cover

Phoe-Phoe’s sequel is here!

Who We Are

Discover The Phoenician with Phoe-Phoe & FriendsWe are a husband and wife team – photographer and photo illustrator Dan Merchant and creative director and author Emily Randolph. Together, we work with some of the finest hotels and resorts in the world by combining our luxury marketing expertise with our passion for storytelling to produce unique projects. Our books help communicate a brand’s distinctions, building great memories and furthering goals through authentic storytelling and original photo illustrations. Notably, we worked with world-class luxury resort, The Phoenician, to create the award-winning Discover The Phoenician with Phoe-Phoe & Friends to commemorate its 25th anniversary, as well as a new sequel, Fun at The Phoenician with Phoe-Phoe & Friends.

“Emily Randolph and Dan Merchant have cultivated a truly valuable, previously untapped marketing channel within the hospitality and tourism industries.   Their creativity, passion and dedication are the core of their business model.  The Phoenician could not be more pleased with our collaboration, and the innovative, considerate effort they have demonstrated from Day One.  We look forward to a long and successful partnership, sharing The Phoenician story with children all around the world.” – Denise Seomin, Director of Public Relations and Marketing Communications,   The Phoenician  

“This delightful book was recognized by Arizona Tourism as a Stars of the Industry Award-winner for its innovative approach to engaging children. Through the adventures of its beloved resort animals, the story creates an emotional connection to The Phoenician for all who read it.” – Kristen Jarnagin, Sr. Vice President, Arizona Lodging & Tourism Association

It's a King's Life in Aspen Featuring the Hotel Jerome CoverOur third book in the ‘King’s Life’ series features the historic Hotel Jerome and the beautiful, mountain village of Aspen, CO. As we did with The Phoenician, we created and developed a mascot; Byron, a cuddly Bernese Mountain Dog, is named after the hotel’s founder, Jerome Byron Wheeler. Byron provides a vehicle that connects young readers and guests to this magical place. It’s a King’s Life in Aspen is used as part of a gift bag for their young guests, as well as an amenity for dog-lovers. It is also sold at retail in the hotel.

Philanthropy is in our Bones.® The idea for our business began when we donated a children’s book manuscript, Dogs Are… Just Like You! to pet therapy organization, Gabriel’s Angels, for their Therapy Teams and as a fundraising tool. The book is endorsed by PetSmart and was launched at the charity’s 2013 annual fundraising breakfast with approximately 1200 guests in attendance.

When you buy books from us, you will be pawing-it-forward for our charities of choice. In return, we hope we bring you great joy and entertainment.

Our Signature Series

Our ‘King’s Life’ series about dog-friendly places promotes our company’s goals & supports select charities:

It’s a King’s Life: Holiday Edition  is a delightful holiday adventure featuring the beautiful Phoenician resort and the Desert Botanical Gardens and which helps support the Garden. Notably, the book contains a very special canine rendition of The Night Before Christmas that’s not to be missed!

It’s a King’s Life in Phoenix debuted, by invitation, at The Phoenician Resort’s 2013 Easter Brunch extravaganza with over 1,000 people in attendance. The project has evolved into a partnership for more books and events. It’s a King’s Life in Phoenix is part of the Funician’s kids’ program and is sold at retail in their gift shop.

It’s a King’s Life in Carmel-by-the-Sea is in partnership with the Cypress Inn and includes book readings and a signature annual ‘dog-themed’ brunch.

It’s a King’s Life in Aspen debuted in October 2013 and features the historic Hotel Jerome.



International Luxury Hotel Association, Founding Member, 2014:
ILHA Logo   Happy Lady Books is the imprint of Happy Lady Productions, LLC